Although it’s difficult to imagine life B.F. — “before Facebook”—it’s helpful to remember how new social media is. Facebook launched in 2004, YouTube in 2005, Twitter in 2006, Instagram in 2010, and Snapchat in 2011. Despite the fact that these media are recent, they have revolutionized the way we communicate.

In this episode of the Influence Podcast, senior editor George P. Wood talks with Mark Forrester about how the church can leverage social media for the sake of the gospel. Mark is senior director of public relations and communications for the General Council of the Assemblies of God. He is also editor of Trending Up: Social Media Strategies for Today’s Church, available at MyHealthyChurch.com.