Stories have a unique ability to capture people’s imagination and move them to action. The Bible itself is filled with well-crafted narratives that tell the history of God’s dealings with people. And Jesus is the master storyteller. He used parables to proclaim the gospel and invite listeners to respond with repentance and faith.

Strangely, many churches don’t use stories to reach others. In this podcast, Influence magazine senior editor John Davidson talks to Jerit Abart and Trey Reynolds of BoldFlame Creative about how to embrace the art of storytelling. They pay special attention to the use of video components in sermons, the problem of limited budgets, and the importance of personal testimonies.