Jesus Christ is the greatest news the world has ever heard, and the internet and social media give contemporary Christians effective means to share it. Unfortunately, a lot of Christians are blowing their chance, as even a quick glance at Christians online shows. How can we better use these communication tools for greater gospel influence?

In Episode 172 of the Influence Podcast, Influence magazine executive editor, George P. Wood, talks with Matt Brown about the biblical formula for influence, whether you’re online or off. Matt is founder of the evangelistic ministry Think Eternity, and author of Truth Plus Love: The Jesus Way to Influence, forthcoming from Zondervan. He lives with his wife, Michelle, and their two boys near Minnesota’s Twin Cities.