According to Jay Moon and Bud Simon, intercultural evangelism is “the process of putting Christ at the center of someone’s worldview in order to initiate them into Christian discipleship through culturally relevant starting points.”

In this episode of the Influence Podcast, I’m talking to Moon and Simon about why it’s important for Christians to practice such evangelism, as well as how to do it more effectively. I’m George P. Wood, executive editor of Influence magazine and your host.

Jay Moon is professor of church planting and evangelism at Asbury Theological Seminary and a veteran missionary to Ghana. Bud Simon is a mission consultant with TMS Global and a veteran missionary to Brazil. They are coauthors of Effective Intercultural Evangelism, published by InterVarsity Press.

This episode of the Influence Podcast is brought to you by My Healthy Church, distributors of Bible Engagement Project.

Most people have access to the Bible, but few regularly engage with it. Bible Engagement Project equips churches with digital Bible study resources to help people of all ages read and understand Scripture so they can become more like Jesus and live radically changed lives. Bible Engagement Project is available in both English and Spanish.