The Bible Belt is the most difficult place in America to pastor a local church.” That’s what Dean Inserra’s friend Matt told him as they left seminary to plant churches, Dean in Florida and Matt in California. “In California, there is rarely confusion. Either you’re a Christian or you’re not. In the Bible Belt, many people think they’re Christians but have no concept of … the overall message of the gospel.”

In Episode 174 of the Influence Podcast, Influence magazine Executive Editor George P. Wood talks with Dean Inserra about eight types of cultural Christians and how to share the gospel with them. Inserra is author of The Unsaved Christian: Reaching Cultural Christianity with the Gospel, just out from Moody Publishers. A Southern Baptist church planter, Inserra is founding pastor of City Church in Tallahassee, Florida, where he lives with his wife and three children.